Category Archives

    Web Stuff

  • All
  • Rabbit Holes the Rabbit Hole

    Share

    A guy that sells stuff probably should not be droning about getting rid of stuff. The problem is that I’ve been thinking a lot about minimalism lately. What does it mean to be a minimalist – to get rid of things and do more with less?

    Would you tell me, please, which way I ought to go from here?”
    “That depends a good deal on where you want to get to.”
    “I don’t much care where –”
    “Then it doesn’t matter which way you go.”
    Lewis Carroll

    Continue Reading

  • Texas LLC Formation

    Share

    I won’t exactly say it’s easy and straight forward to form a LLC, or Limited Liability Company, in Texas. Sure, the steps are outlined by the state but most of us need some guidance regarding how to fill out the forms correctly. The other elephant in the room is actually knowing which forms you need to fill out to be legal! This will be a multi-step blog series where I detail the exact steps I’m taking to form an LLC. Specifically, Raum Furniture will be a manager-managed multi-member LLC or a fancy way to say we will have managers that run the business and members that are investors and share in the profits and losses.

    Continue Reading

  • seo ruining internet houston skyline Is SEO Ruining the Internet?

    Share

    You know it when you see it. You click on a Facebook or blog post link titled something like “10 Best Tricks for Glowing Hair!!”. You think, I want glowing hair. I deserve glowing hair. You click on it and are taken to Internet purgatory. You’re about to discover how bad SEO is ruining the Internet.

    Continue Reading

  • WordPress Frustrations

    Share

    Hey folks, I was struggling to come up with a topic when this one landed in my lap: WordPress login frustrations. It’s been over a week since I’ve been able to login to the site and play with any content and my computer seems to have forgotten my login information. Fortunately, there’s a fix.

    Continue Reading

  • Bluehost email configuration BlueHost Email Integration

    Share

    This short post will most likely not be relevant or interesting unless you have a BlueHost.com hosted website. As I’ve been promoting the site more and more, typically with blogs and LinkedIn, I need to access my “marshall@raumfurniture.com” email account. For me, that’s most easily done using my existing Gmail account and app. Continue Reading

  • Bauhaus Profile Bauhaus

    Share

    The Bauhaus, or “house of building” was an art and design institution beginning and ending long before anyone reading this was alive. Fortunately, it’s legacy lives on in Berlin at the Bauhaus Archive. I had the pleasure to visit the location yesterday and take a brief tour.

    Continue Reading

  • Brand identity fail Branding Your Business – Artistic Tools

    Share

    I have some thoughts regarding branding that I’d like to share. I’ve spoken a little bit about it before, in a post about Brand Identity. I recently came across a rather long interview with Sammy Blindell where she speaks about how to build a brand.

    Continue Reading

  • brand identity Brand Identity

    Share

    Yet another jump in topics, but brand identity is a good one and something that every startup always seems to be thinking about. The world is very competitive and you want to stand out whether that means product features, price or a new idea. This can seem like a daunting task when you’re small and new. Continue Reading

  • google analytics data SEO and Publish Times

    Share

    I’m no SEO king, but I have noticed a few trends in the meager traffic my website generates. This useful bit of info can be a big help when deciding to publish a blog post or release new content. Continue Reading

  • Vltava River Prague About Us

    Share

    A Page is Born

    I’m pleased to announce that the new ‘About Us’ page is ready for the public. This one was tricky for me for several reasons. I don’t like to talk about myself. This might be evident and make the page be a little weak on content but we’ll find out soon, especially if you leave a comment. The page was also difficult to create because of the pressure and my lack of resources. Luckily, I think it will work for the interim – I really only want to add a short promo video of me talking a bit for about a minute so that you can get to know me, and not just the business.

    About Us

    This page is often touted as one of a website’s highest viewed pages. With that in mind, you want it to be great, not just good. I searched for the best pages and came up with a common theme: tell a story and have some great graphics. Fortunately I had some not-so-old photos taken by a great friend that symbolize what we do – build furniture. For reference, he used a Nikon full frame DSLR and did some editing. I’ll post his website up when he gets it built later this year. With all of that riding on a single page, I was beginning to feel the pressure.

    Content

    I wanted to have a mission statement and also convey some sort of our ideals and why we think our furniture store is a great idea. I’m not knocking on the big name, 600 pound gorilla, Ikea. In fact, I love their stuff, I have three bar stools in my own home. I just tend to think that affordable furniture doesn’t have to be so cheap feeling or that quality furniture doesn’t have to be made by a bearded lumberjack using a hacksaw and a blunt rock that costs you $5,000.

    Don’t be fooled, I’ve got one expensive piece in the queue. I just can’t get the price down because the design is so rad and the laser cutter wants a ton of money for it. I’m sorry in advance. You’ll know what I’m talking about soon enough.

    Contact

    I’m also still undecided if I should add a “Contact Us” section or just put it at the bottom of every page. I don’t feel that an entire page is needed just for an email address and a phone number. I don’t have a physical store, so no map is needed. In writing this, I think I’ve already decided not to make a dedicated page. No need for the extra clutter.

    Speaking of clutter, I think having the color palette already put together has made designing the pages that much faster while reducing clutter.

    Lastly, enjoy this photo taken from the banks of the Vltava River in Prague. Can’t think of a better way to put some thoughts together to finish an About Us page.

    Vltava River Prague