• Bad Info for Entrepreneurs

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    Yesterday an infographic presented itself as an alert on my phone. I think it came from Google+ but I can’t figure out how to show old alerts. I must say, I was intrigued by what promised to be some advice for someone that’s exactly in my position. Is my startup ready for success? Unfortunately there is a lot of bad info out there. Continue Reading

  • the Unified Theory of Deliciousness

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    This is a counter clockwise spin-off of our ongoing product design miniseries. Up to now we’ve deconstructed product design by focusing on a consumer based pricing model before we start sketching. This then moved towards the power of modern Computer Aided Design a’la Fusion 360. This post will be something that strikes a chord with all designers and uses a chef’s anecdotes about food to describe good design. Check out the rest after the jump.

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  • no routine here Make Your Bed

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    There’s a lot of advice on the web for entrepreneurs. I know, I’ve probably read most of it. Do this or that; don’t do this, don’t do that. Well, a lot of it is bologna but some of it is pure Kobe beef. Here’s what works for me: make your bed, getting into a routine and separation. Continue Reading

  • Bluehost email configuration BlueHost Email Integration

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    This short post will most likely not be relevant or interesting unless you have a BlueHost.com hosted website. As I’ve been promoting the site more and more, typically with blogs and LinkedIn, I need to access my “marshall@raumfurniture.com” email account. For me, that’s most easily done using my existing Gmail account and app. Continue Reading

  • Bauhaus Profile Bauhaus

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    The Bauhaus, or “house of building” was an art and design institution beginning and ending long before anyone reading this was alive. Fortunately, it’s legacy lives on in Berlin at the Bauhaus Archive. I had the pleasure to visit the location yesterday and take a brief tour.

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  • Brand identity fail Branding Your Business – Artistic Tools

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    I have some thoughts regarding branding that I’d like to share. I’ve spoken a little bit about it before, in a post about Brand Identity. I recently came across a rather long interview with Sammy Blindell where she speaks about how to build a brand.

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  • C1 rendered shot Product Design – Part 3

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    By now the pennies should be pinched for, at the very least, the major components of your design. We’re not so worried about the choice of fastener or paint color right now as we are in actually designing something. Finally. For me, product design equals AutoCAD Fusion 360. That wasn’t always the case but it’s my default now.

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  • transparency Transparency in Business

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    A little thing has been tingling at the back of my mind when I think about what it means to say “furniture for the people”. Like any good product designer hoping to make a buck, I present my ideas to what I’ll loosely call a focus group. I might mention the materials, the process how easy it is to assemble and then I’ll get that look. That look is always followed  by, “It’s nice but a little too expensive for me.”

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  • brand identity Brand Identity

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    Yet another jump in topics, but brand identity is a good one and something that every startup always seems to be thinking about. The world is very competitive and you want to stand out whether that means product features, price or a new idea. This can seem like a daunting task when you’re small and new. Continue Reading

  • Q Product Design – Part 2

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    Continuing on from the first product design post, we’ll follow up on our consumer based pricing model and dive into a product summary. This will be one of the first steps for solving a small business’s feasibility study. A feasibility study will tell us, before we waste time and money, if our one-in-a-million idea is actually worth pursuing.

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